Paul Cherry

For over two decades, sales success expert and author Paul Cherry has helped business-to-business sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, he has been featured in more than 250 publications, including Investor’s Business Daily, Salesforce, Selling Power, Sales & Marketing Management, The Kiplinger Letter and Inc.

President and Founder of PBR

Paul Cherry is the president and founder of Performance Based Results, which delivers intense customized sales workshops, coaching, and leadership programs to companies throughout North America. He has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Paul’s clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell book cover

Published Books by Paul Cherry

His top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).

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More links about Paul Cherry

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Hear what some of Paul’s colleagues and clients are saying...

Questions in selling are truth-seeking missiles.” Jerry Acuff – sales & marketing author

I genuinely felt like I was in the presence of Zig Zigler as you spoke: powerful, passionate, caring and energetic!” Leonard Cochran – Furloughed Podcast

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Watch video — Take a look and listen to what clients are saying about Paul Cherry’s question-based training.
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Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!