Paul Cherry


Selling Skills Workshop

Questions That Sell The Powerful Process for Discovering What Your Customer Really Wants

This workshop is inspired by concepts introduced in Questions That Sell, the top-selling, game-changing book by Paul Cherry

The Workshop’s Challenge

The power to persuade is not in what you say – it’s in what you ask. How do you ignite powerful emotions to motivate customers to do business with you? Sure, you can have a great solution, but if your customer isn’t engaged, what’s the chance of you securing the business? Not good!

Actions We Help You Develop

  • Learning to ask power-probing questions that build trust and empower your customers to divulge privy buying information.
  • Allowing customers to reveal what they value and expose their hidden motivations.
  • Putting you in “sync” with your customers.
  • Taking you from small-talk to in-depth sales conversations in record time.
  • Building instant rapport with tight-lipped prospects.
  • Giving you clear insight into the decision-making process.
  • Gaining access with hard-to-reach C-level executives.
  • Eliminating stalls that can derail the sale.
  • Creating a sense of urgency with vacillating prospects.
  • Enhancing your value and credibility because you make customers think.
  • Increasing your closure rate and sell at higher margins.
  • Putting to rest any competitive threats.

On-Site Customized Sales Training:

Our workshops are targeted to your industry-specific challenges and language