Questions That Sell is the best book on questioning that I’ve ever read — and I’ve read them all. Paul knows more about great questions and how to create great questions than anyone I know. I recommend Paul’s book to every person we train because it is a spectacular reference book on a topic that many people need to be better at. If, indeed, the statistics are correct, and 86% of salespeople ask the wrong questions, then Questions That Sell is a book every sales professional needs to read.”
Listening is a skill and an art fundamental to business success. Good questions, however, are needed to shape and guide conversations. The insights Paul shares in this book improve your ability to ask more powerful, enlightening questions. Read this book. More important, apply the ideas and techniques that Paul provides.”
Growth Strategist and Change Agent,
Questions that Sell is the best customer engagement resource I have ever read to date. This book will give you and your sales team powerful ideas in order to create emotional connections that will drive exponential sales growth. Regardless of your selling style, Questions that Sell will improve your performance through better and more powerful questions in order to achieve greater sales effectiveness”
National Accounts Director,
Integrated Power Services
I found Paul Cherry’s book, Questions that Sell to be a watershed moment, revealing the deep seeded personal habits that block my true potential.
I state this because asking the right questions allows me to put aside my agenda to be viewed as an expert and desire to be liked. The QtS model proves that a talking prospect is a comfortable prospect. And comfortable prospects open up to share true motivations, needs, and pains.
If your challenge is compulsive talking, storytelling, and a need to prove your value then I wholeheartedly recommend Questions that Sell. After 15 years of professional selling, countless training sessions, and endless coaching; I’ve discovered what I was missed, Question that Sell.”
Questions That Sell by Paul Cherry has a been a tremendous boon to me in my career. By focusing on customer needs and honing in on what motivates them, I learned to lead a conversation to a fruitful outcome through the use of targeted questions. QTS breaks down the process brilliantly.
If you want to learn what drives customers and get them to engage, Paul’s book will teach you how to do this. If you find yourself doing most of the talking during a sales call, be assured that you aren’t maximizing your impact and potential with the customer. These techniques and formulas will show you how to get customers talking about what matters to them. With this knowledge, you can lead the conversation to the outcome you desire.
I wholeheartedly endorse Paul’s methods of question based selling. Whether you are new to sales or a seasoned veteran at the top of your game, Questions That Sell will help you to reach the next level and continue to grow. I guarantee it.”
Director of Sales,
As a millennial seller, Questions that Sell provided me with a methodology for navigating the complete sales cycle. From better prospect engagement, to overcoming objections, and most importantly, closing more business, the material in this book helps in each of these areas. Questions that Sell is new, refreshing and exciting, and it provides the framework for all sellers to incorporate the ideas into his or her sales style.
Questions that Sell is a must read - whether you’re starting your career in sales or a senior salesperson with more than enough closed business in your pocket. Paul has done a tremendous job of providing sales material that stands out amongst similar works. QTS finds a way to build authentic client/customer relationships, while still continuing to grow a profitable book of business.”
As a result of working with PBR, we went from a 25% to a 45% closure rate. Plus our first year with you, our sales went up 68%. Outstanding ROI as a result of working with you.”
100 out of 100 for your delivery today. Thanks so much.
I especially liked the way you got everyone moving around the room, not just sitting – you really do an awesome job keeping us engaged and making the session practical to our real world sales challenges.”
We’ve worked with Paul Cherry for five years. His ideas are thought provoking, and he challenges our team to stretch their comfort zone. Because of Paul, we have a highly professional sales team producing results”
Human Resources and Training,
North Coast Electric
We got great feedback from your presentation. Thank you for making an impact on our members and giving them take away tools to put into action”
Senior Director of Meetings,
National Association of Chemical Distributors
One of our sales people was producing $300,000 year when we started the training with PBR. Seven months later, he hit $4,100,000.”
Our sales in the first half are up 52% over last year’s first half, and we are on track to do $6 million in turnover this year, a big thanks to you”
The team closed a $12 million opportunity three weeks after your program that they attribute to your training. Now that’s delivering ROI.”
Director, Global Learning and Development,
Your one day session challenged our most seasoned team yet raised the bar for our starters to step up to the plate quickly. Excellent program.”
Chief Sales Officer,
We had a great turnout at our annual meeting. Thanks for your hard work.”
Executive Vice President,
Industrial Supply Association
Paul gave us the key tools to succeed. We’re realizing immediate results.”
Dave Massey President, The Reach Group
Thank you for a great presentation at the National Association of Chemical Distributors and contributing to the overall success of the annual meeting.”
Paul is the best sales training resource I have witnessed. Paul is a gifted presenter who connects with your sales team and provides training that supports creation of emotional connections that drive sales growth. Regardless of your selling style, Paul will help improve your performance through better questions that will drive better sales effectiveness.”
Integrated Power Services
Paul, since you came in, we have increased our close rate by 4% and grown our average percentage goal from 85% to 90%. I want to share that and thank you for helping us grow!!!!”
VP of Sales,
The team loves what you’re doing to help them grow sales. You even have your own emoticon that gets circulated in the office!”
Your two-day coaching session led us to close a $500,000 opportunity.”
We have a seasoned, polished, and well educated group. I am amazed how at the feedback we got as a result of your session. We already booked you for our next meeting, which we’ve never done with any speaker before. Thanks for the great job.”
VP Recruiting and Training Operations,
(now Ruffalo Noel Levitz)
Great job customizing and delivering highly engaging sessions to help our team succeed.”
VP of Sales,
Philips Remote Cardiac Service