In-Depth Training Customized for Your Business
Technology sales is unique in the sales profession in that it requires essential technical knowledge in addition to polish, negotiation skills, the patience to persist through a long sales process and the ability to navigate office politics among multiple stakeholders. Without the right sales training, even a game-changing product will be ignored. Performance Based Results teaches technology sales professionals the skills they need to grow your customer base and your bottom line.
Lead trainer Paul Cherry developed The Sales Bridge, a proprietary six-step sales training process that explains the most effective research techniques and how to gain the trust of senior decision-makers. Your sales team members will discover the power of active listening, and how to craft a solution that meets customers’ real needs. Because the customer relationship truly begins when the deal closes, your tech sales reps will also learn the finer points of customer service and how to stay motivated during a long sales cycle.
Become a Trusted Partner
Performance Based Results also provides customized off-the-shelf workshops targeted to the needs of technology businesses. When your sales team or management could benefit from a one- or two-day program, get in touch with us about:
Selling Skills Workshops
Target specific skillsets your sales team needs with a workshop that boosts your revenue. Gain access to decision-makers, encourage procrastinating or difficult customers to commit and learn the questions that get truthful responses with Performance Based Results. Workshops include:
- Questions That Sell
- Up-Sell and Cross-Sell to Win More Sales
- Power Prospecting Strategies for Today’s Salespeople
- C-Suite Access: Selling to Senior Executives
- Getting Customers to Stop Procrastinating and Buy Now
A strong and supportive selling culture begins at the top. Boost the effectiveness of your leadership with sales management workshops that create accountability, break down resistance to change and motivate your employees.
Your one-day session challenged our most seasoned team yet raised the bar for our starters to step up to the plate quickly. Excellent program.”
Chief Sales Officer
Paul helped a global software solutions provider achieve more than $10.5 million in revenue as a direct result of his six-step training process. The sales team, which experienced difficulty gaining access to the real decision-makers, also suffered from a lack of sales structure, consistency and poor communication with marketing. Paul created sales training, sales management training and executive leadership coaching programs that resulted in a shortened sales cycle and a 15.2 percent improvement in closures. After one year, the company’s revenue grew by 18 percent.Read more