Sales Training & Leadership Development
Corporate executives discussing sales leadership training

Client Remarks

“PBR was able to customize industry specific language, phrases and competitive names. This added validity to the message eliminating that ‘how does this apply to me?’ feeling — I have seen a dramatic difference in how my people sell.” Lou Masella
National Sales Manager
Navix Diagnostix


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Program: Sales Leadership

Our Sales Leadership program enables corporate sales professionals to serve as team leaders. By giving sales managers the skills and knowledge to establish themselves as sales coach and motivator, we provide the sales leadership skills needed to develop a high-performance sales team that produces immediate results.

Sales Leadership - Developing Your Roadmap to Success

  • Creating a sense of urgency with your internal customers.
  • 4-step formula to motivate your team to embrace your ideas.
  • Enhance your strengths, close the gap on your weaknesses.
  • Staying on track to meet and exceed your goals.
  • 8 keys to making every team member feel valued and important.

Sales Leadership - Hiring the Right Sales Team

  • How to get the best candidates to knock on your door.
  • Why most assessment tests do a poor job screening potential candidates.
  • Interview questions that candidates can’t bluff their way through.
  • Help new employees hit the ground running and succeed.

Sales Leadership - Effective Communication

  • How to assess the work styles of others for effective collaboration.
  • Words that can destroy credibility – Words that restore strong sales leadership credibility.
  • Using the 7 principles of persuasion.
  • Asking the right sales leadership questions.
  • Active listening techniques to listen for what is really said.
  • When praise and recognition works — when it backfires.

Sales Leadership - Better Sales Performance

  • Creating the vision for others to embrace.
  • How to get your sales team to be consultants not peddlers.
  • Avoid these common mistakes when trying to change job performance.
  • Understanding what really makes your sales team “tick.”
  • How to let sales people hold themselves accountable.
  • Putting a stop to complacency.
  • Linking behaviors to clearly defined results.
  • 10 steps to sales leadership coaching success.

Sales Leadership - Commitment and Collaboration

  • Prioritize the important from the unimportant.
  • Empowering your people to be customer focused.
  • How to break people out of a task-oriented mind set.
  • Developing an action plan for peak performance.
  • Staying motivated (in spite of the fires).
  • Holding internal customers accountable for performance.
  • 3 strategies to get the team to think more like an owner of their job.
  • 4 important incentives (and money is not one of them).
  • How to instill a commitment for change.
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