Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!
Solution selling is a special approach to sales training. Successful sales forces need to be able sell at the highest levels of an organization—linking your services to the critical needs of the customer and their top priorities and projects. Rather than just promote an existing product, a salesperson should focus on the
customer’s pains and address how their product or services can constitute a true “solution.”
How to Sell Value over Price
4 strategies to eliminate the competitor’s offer of discounts and other incentives.
How to motivate decision-makers to doubt why they are considering lower-priced alternatives.
Appealing to other motives besides price.
Cross-Selling and Up-Selling Your Entire Product Line
Moving beyond product selling to solution selling.
3 tactics to consider with the customer who wants multiple vendor relationships.
What to do if you feel you’re being a little pushy in the sale.
Overcoming Objections and Stalls
Eliminating the 3 most common objections.
Questions to uncover hidden agendas.
Asking tough questions to eliminate unpleasant surprises.
Uncovering the influencer who can sabotage the sale.
5 ways to deal with customers who say they are satisfied with their current relationships.