Performance Based Results
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Paul Cherry Book

Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

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Sales Bridge: Discovery Sales Bridge: Solution
Sales Bridge: Opening Sales Bridge: Commitment
Sales Bridge: Planning Sales Bridge: Motivation
The SalesBridge

Opening the Sales Call

sales call opening to C-suite executive
The opening gives you a chance to accomplish a number of important objectives. The first is to seek out the gatekeepers and decision-makers who can influence the sale. You must get the customer’s attention and circumvent any initial sales objections. Then create a solid foundation of trust and rapport by positioning yourself as a trusted advisor.

Building Customer Relationshipsl

  • Getting to know the gatekeepers, and others who can influence the sale.
  • How to unleash warmth and receptivity out of the cold hearted, steely-eyed gatekeeper.
  • Strategies to get a prospect to share with you his/her level of vendor satisfaction.
  • Getting the inside scoop on a prospect’s current needs verses future.
  • 5 ways to get an initial contact to become your champion when selling to a decision-maker.

Developing a Proactive Mindset

  • Top 10 strategies to double your revenue pipeline.
  • Why 50% of the outcome occurs before you meet.
  • 12 ways to prevent your time & territory from managing you.
  • 5-minute prep list to staying focused.

Getting the Customer’s Attention

  • How to plan when 50% of the outcome occurs before one word is exchanged.
  • How to respond to “I don’t have time for you” and other put-offs.
  • Create a compelling message that commands attention.
  • How to get prospects to stop and say, “tell me more.”
  • 8 different approaches to consider in your first 10 seconds of dialogue.
  • Presenting your value proposition.
  • Gaining access to the C-suite executives.