Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!
The opening gives you a chance to accomplish a number of important objectives. The first is to seek out the gatekeepers and decision-makers who can influence the sale. You must get the customer’s attention and circumvent any initial sales objections.
Then create a solid foundation of trust and rapport by positioning yourself as a trusted advisor.
Building Customer Relationshipsl
Getting to know the gatekeepers, and others who can influence the sale.
How to unleash warmth and receptivity out of the cold hearted, steely-eyed gatekeeper.
Strategies to get a prospect to share with you his/her level of vendor satisfaction.
Getting the inside scoop on a prospect’s current needs verses future.
5 ways to get an initial contact to become your champion when selling to a decision-maker.
Developing a Proactive Mindset
Top 10 strategies to double your revenue pipeline.
Why 50% of the outcome occurs before you meet.
12 ways to prevent your time & territory from managing you.
5-minute prep list to staying focused.
Getting the Customer’s Attention
How to plan when 50% of the outcome occurs before one word is exchanged.
How to respond to “I don’t have time for you” and other put-offs.
Create a compelling message that commands attention.
How to get prospects to stop and say, “tell me more.”
8 different approaches to consider in your first 10 seconds of dialogue.