Paul Cherry is President and Founder of Performance Based Results. With over 20 years experience, he has worked with more than 1,200 organizations in every major industry and has been featured in more than 250 publications including Kiplinger’s Personal Finance, Investor’s Business Daily, Selling Power, and Inc.
Paul has worked with businesses across the country and around the world, including 220 of the Fortune 500, plus more than 1,000 entrepreneurial, small to mid-sized cutting-edge companies looking to dominate their niche markets. Paul’s expertise is in business‑to‑business sales training for organizations in a wide array of industries and markets.
Click the player below to sample a excerpt of Paul Cherry’s audio book presentation: Top Sales Questions for Maximum Results.
Challenge the status quo – Successful sales pros get their customers to see things in new ways. Challenge your customer’s current situation and thought process. When a customer says they are “fine with the current situation,” engage in a discussion about which things could still… Read More