Paul Cherry


Paul Cherry Founder & President

Paul Cherry

20 Years Experience, Top-Sellng Author, B2B Sales Expert, Results-Driven Sales Coach

Paul Cherry is President and Founder of Performance Based Results. With over 20 years experience, he has worked with more than 1,200 organizations in every major industry and has been featured in more than 250 publications including Kiplinger’s Personal Finance, Investor’s Business Daily, Selling Power, and Inc.

Paul has worked with businesses across the country and around the world, including 220 of the Fortune 500, plus more than 1,000 entrepreneurial, small to mid-sized cutting-edge companies looking to dominate their niche markets. Paul’s expertise is in business‑to‑business sales training for organizations in a wide array of industries and markets.

  • Paul Cherry is available as a keynote speaker. His ideas are practical and results-driven. Listen to a segment of his audio book, Top Sales Questions for Maximum Results.
  • As a member of the National Speakers Association, he gets rave reviews (average 9.4 out of 10) as his programs are highly interactive, engaging and thought-provoking.
  • 84% of his clients realize on average a 12:1 return on investment. For those organizations committed to success, he’ll GUARANTEE results.

Listen to Paul

Click the player below to sample a excerpt of Paul Cherry’s audio book presentation: Top Sales Questions for Maximum Results.

Keynote Speaker

Paul Cherry is available for speaking engagements. You can trust that he will motivate and engage your audience and will work hard to customize a keynote message that will surpass your organization’s needs and requirements. Additionally, with his vast experience as a sales training expert and leadership specialist, Paul has the unique ability to effectively communicate in an engaging manner.

  • National Speakers Association Member
  • Global Speakers Federation Member

Affiliations, Education

  • Iaccoca Institute at Lehigh University Instructor, Manufacturing Leadership Institute
  • University of Phoenix Faculty
  • Kiplinger Washington Editors Guest Presenter
  • University of Delaware BA and MPA