Paul Cherry — President & Founder

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Paul Cherry is President and Founder of Performance Based Results. With over 20 years experience, he has worked with more than 1,200 organizations in every major industry and has been featured in more than 250 publications including Kiplinger’s Personal Finance, Investor’s Business Daily, Selling Power, and Inc.

Paul has worked with businesses across the country and around the world, including 220 of the Fortune 500, plus more than 1,000 entrepreneurial, small to mid-sized cutting-edge companies looking to dominate their niche markets. Paul’s expertise is in business‑to‑business sales training for organizations in a wide array of industries and markets.

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Books by Paul Cherry
Free Resources from Paul Cherry

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Sales Trainer Virtuoso
Keynote Speaker
Best-Selling Author

To schedule your next
sales training & coaching session,
customized workshop or
keynote speaker booking…

Call Paul 302-478-4443

Listen to a sample of Paul’s Audio Book

Click the player below to sample a excerpt of Paul Cherry’s audio book presentation: Top Sales Questions for Maximum Results.

Book Paul Cherry as a Keynote Speaker

Paul Cherry is available for speaking engagements. You can trust that he will motivate and engage your audience and will work hard to customize a keynote message that will surpass your organization’s needs and requirements. Additionally, with his vast experience as a sales training expert and leadership specialist, Paul has the unique ability to effectively communicate in an engaging manner.

  • National Speakers Association Member
  • Global Speakers Federation Member
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Affiliations, Education

  • Iaccoca Institute at Lehigh University Instructor, Manufacturing Leadership Institute
  • University of Phoenix Faculty
  • Kiplinger Washington Editors Guest Presenter
  • University of Delaware BA and MPA

Books Published by Paul Cherry

Questions That Sell

  • “A must-read for those serious about selling.” Read More
  • “Great ideas for establishing emotional connections with customers.” Read More
  • Published by AMACOM
    Second Edition

That Get Results

  • Co-authored with Patrick Connor
  • “This is as much about the art of listening as the skill of questioning…” Read More
  • Published by Wiley & Sons

New Book
The Ultimate Sales Pro
to be released in 2018

Challenge the status quo – Successful sales pros get their customers to see things in new ways. Challenge your customer’s current situation and thought process. When a customer says they are “fine with the current situation,” engage in a discussion about which things could still… Read More

To be published by
American Management Association

The Closer by Paul Cherry - TBR 2018


Key Account Development E-Book
I Have To Talk It Over With E-Book
Holding Your Sales Team Accountable White-Paper


Check out PBR’s Extensive FREE Resource Library
of Sales Team, Sales Management, and Sales Leadership
E-books, White-Papers, and Selling Tools.

All authored by Paul Cherry