Paul Cherry

23 Years Experience Sales Trainer, Sales Coach
Management Expert and Author

Performance Based Results founder and managing partner, Paul Cherry has over 23 years experience in sales training, leadership development, sales performance coaching and management coaching. To date, he has helped over 1,200 organizations in every major industry ranging from startups to sales teams at Fortune 500 companies. Because his training sessions emphasize reinforcement and accountability — 84% of his corporate and B2B clients report, on average, a 12:1 ROI. He is also one of the foremost experts on asking the right questions in sales and management.

Books Published

• Questions That Sell – The Powerful Process
  For Discovering What Your Customer Really Wants
  American Management Association
• Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Team’s Performance
  John Wiley & Sons (with coauthor, Patrick Connor)

Keynote Speaker

Ask Paul Cherry to keynote at your next event. You can trust that his message will motivate and engage your audience and be exactly right for your important function. He will work hard to customize just the right keynote message to meet your organization’s needs. As a sales training expert and leadership specialist, Paul Cherry has the unique ability to communicate his strategies in an effective, engaging manner.

Teaching – Association Affiliations

• Iacocca Institute at Lehigh University
  Instructor, Manufacturing Leadership Institute
• University of Phoenix – Faculty
• National Speakers Association – Member
• Kiplinger Washington Editors – Guest Presenter

News & Recognition

• Over 250 articles in leading publications
• ExecuNet - read article
• Investor’s Business Daily (IBD) - read article
• IMARK Group - read article
• Selling Power Magazine - read article
• TED Magazine - read article
• Top Sales Experts - read article

Education

• University of Delaware – BA and MPA