Nonprofit Sales Coaching and Development Training

go to case study

Many trade and nonprofit associations struggle when it comes to selling. Traditionally, marketing, public relations and fundraising all played a role in this process. Today, for an organization to succeed and remain impactful, it must develop a stronger, more competitive and less complicated process to support and communicate its mission. The good news is, our solutions for management, leadership and sales performance training can be specifically customized for associations and nonprofits.

Part of the issue is that individuals who work for nonprofits often lack the skills, training and technology to successfully compete for funds in a competitive environment.

Performance Based Results provides customized training for nonprofits that incorporates the best practices of for-profit client prospecting, account management and strategic planning and applies them for the nonprofit world. Contact PBR to learn how our on-site nonprofit sales training program and one-day workshops can help your organization achieve its mission.

Execunet logo
NAED logo
CLLA logo
AphA logo
US Dept of Energy logo
Ruffalo Noel Levitz logo

Case Study:

Nonprofit Organization


A non-profit organization was trying to gain access to Fortune 500 companies but its sales team lacked the skills to gain access and sell its resources.

The organization was 12% below its revenue goals while its number one competition was gaining market share.

PBR Solution

Performance Based Results assessed the sales team. They were highly intelligent individuals but lacked:

  • Strategic planning skills.
  • Client prospecting skills.
  • Account management skills.

PBR put together a two-day sales training program coupled with a sales management process that helped leaders maintain the organization’s level of motivation well after the initial training.

The Results

  • Twelve months later, the organization documented $2.4 million of revenue as a direct result of the sales development process.
  • Organization surpassed its revenue objectives by more than 13%.
  • During that same year, the organization secured four contracts with new clients.
  • These new clients led to over $7 million of revenue over the next three years.
  • The organization’s sales team credits PBR training as having a direct impact on their sales success.