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Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

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Tough Questions to Ask Your Customers in 2009 chosen among Top 10 Sales Articles

LONDON, UNITED KINGDOM | Oct 27, 2008 | PBR Managing Partner & Founder Paul Cherry’s article Tough Questions to Ask Your Customers in 2009 has been cited by The Sales Corporation (TSC) among their Top 10 Sales Articles for the month of October 2008.

Top 10 Sales Articles nominated author widget
Some salespeople and managers think they’ll keep clients happy by not ruffling their feathers with uncomfortable questions — but customers can’t solve problems they don’t acknowledge. Paul Cherry shows you how to show clients the bigger picture by asking them the right kind of probing questions, leading them to a new year of booming business.

TSC is home to some of the most innovative and original sales related initiatives in the world, redefining the parameters governing sales team growth and recognizing that dependence on salespeople is key to developing the latent capability of a business.
Featured article excerpt:
Tough Questions to Ask Your Customers in 2009  by Paul Cherry
How will you get your sales customers to increase sales in 2009? The answer is for them to ask the right sales questions. The pressure is on for increasing customer sales in the new year. Plus, how will you and your company make up for the sales accounts you lost in 2008? "By making our sales customers happy and keeping them happy," you say. Sure, but where will you start? Maybe you think the way to keep your sales customers happy is by avoiding ruffling their feathers with tough,... Read the entire article here.
About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.