Top MSL Secrets Seminar was Just What the Doctor Ordered

WILMINGTON, DE | Jan 21, 2011 | Performance Based Results founder Paul Cherry and Medical Science Liaison (MSL) Institute Founder Dr. Jane Y. Chin had a resounding success with their live training seminar Top 3 MSL Secrets to Remarkable Thought Leader Engagement: How to Shine When You Have No New Data.

Cherry and Dr. Chin discussed ways to have a meaningful scientific exchange when you as the Medical Science Liaison (MSL) have no new data to bring to your Key Opinion Leader (KOL) relationships. They showed the attendees how to make a significant impact on their KOL relationships even without new
data, and how new data can sometimes be a “crutch” to your competitive advantage as a MSL. The 45-minute live training Web seminar addressed three pressing KOL relationship challenges:

1.“How do I sustain a remarkable relationship when I have no new data to bring?”

2.“How do I create value so I can meet with my KOLs again and again?”

3.“How do I differentiate myself as a MSL professional when engaging my KOLs?” About Jane Y. Chin:
Dr. Chin is President of the Medical Science Liaison Institute. She has a doctorate in biochemistry and experience in sales and medical affairs. She coaches reps to be more scientifically confident in communicating with physicians. For more information on how Chin can help sales teams improve their effectiveness, contact her at jane@pharmrepclinic.com or through her Web site, www.pharmrepclinic.com.