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     Sales Training & Management Workshops | 302-478-4443
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Paul Cherry Book
Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops! Work With UsGet access to our customized sales performance training programs and management workshops. 302-478-4443 |
Top Leadership Expert claims Honest Selling keeps Clients returning for More Business
EAST MALVERN, VICTORIA,
AUSTRALIA | Nov 03, 2008 | The Paul Cherry article, Customer Engagement and Honest Selling Equals Customer Loyalty, is being featured in the latest edition of CEO Online. Sales leaders and managers are always trying to unravel the secrets of client loyalty — is it simply low satisfaction levels? Cherry, who is founder & CEO of Performance Based Results says, “absolutely not.” The factors most important to client loyalty are honest selling and customer engagement. Combining these two methodologies creates the emotional connection needed for clients to continually return for more business — ensuring high client loyalty. About CEO Online Australia’s CEO Online is a 24/7 global center of learning, with an expansive research library, providing the latest in management development and thought leadership from around the world. Featured article excerpt:
Customer Engagement and Honest Selling Equals Customer Loyalty by Paul Cherry (PBR Title: Building Client Loyalty through Honest Selling and Customer Engagement) The idea that customer satisfaction equals client loyalty is a myth. Client loyalty in selling relies on a combination of customer engagement and honest selling. Take a look at the following example. There is a hardware store in my neighborhood that has been in business for over 50 years. They are not the biggest or least expensive, but they are one of the most successful. Yet, on the surface, they seem to break every rule regarding client loyalty: no sales, no frequent-buyer cards no easy... Read the entire article here. About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.
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