Top Leadership Expert claims Honest Selling keeps Clients returning for More Business

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Customer Engagement and Honest Selling Equals Customer Loyalty  (Present Title: Building Client Loyalty through Honest Selling and Customer Engagement) by Paul Cherry.
The idea that customer satisfaction equals client loyalty is a myth. Client loyalty in selling relies on a combination of customer engagement and honest selling. Take a look at the following example. There is a hardware store in my neighborhood that has been in business for over 50 years. They are not the biggest or least expensive, but they are one of the most successful. Yet, on the surface, they seem to break every rule regarding client loyalty: no sales, no frequent-buyer cards no easy... Read the entire article here.