Special Guest Speaker Paul Cherry to discuss -- Discovering and Delivering What Your Customers Really Value -- at Financial and Security Products Associations 35th Annual Convention.

CHARLOTTE, NC | Apr 25, 2008 | Financial and Security Products Association welcomes PBR president Paul Cherry as special guest speaker to their 35th annual convention from June 4th through June 8th. Cherry will be presenting an exciting yet challenging topic — Discovering and Delivering What Your Customers Really Value. — His message is value-added selling is out…value creation is in.

With all the turbulence going on in the financial services industry, members are undoubtedly looking forward to an enlightening program with take-away ideas they can immediately put into action.

About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.

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Special Guest Speaker Paul Cherry to discuss -- Discovering and Delivering What Your Customers Really Value -- at Financial and Security Products Associations 35th Annual Convention.