Sales Strategies for 21st Century unveiled at Iacocca Institute

BETHLEHEM, PA | May 19, 2009 | The Iacocca Institute at Lehigh University and the Manufacturing Leadership Institute sponsored Performance Based Results to present 21st Century Marketing and Sales Strategies.  PBR explored the latest marketing and sales strategies to help organizations capture new prospects and increase repeat business from current customers. Small and medium-sized businesses have access to many resources available today that let them compete with the big players. Yet, with so many choices, how do companies decide what does and does not work? It is important to get the correct answers in order to effectively differentiate products and solutions in today's price-driven, hyper-competitive market. By developing a cohesive marketing and sales approach for an organization — sales teams can win more business, at higher profit margins, and with less effort.