Sales Questions and Leadership Questions training helps Major Food Industry Executives

CHANTILLY, VA | Sep 14, 2008 | Paul Cherry and Patrick Connor presented a sales questions and leadership questions workshop based on their Questions that Sell and Questions that Lead programs at The Snack Food Association's Annual Management Workshop in September.

At this conference, marketing manufacturing executives honed their professional skills in their quest to help their companies cope with today’s business challenges. Cherry and Connor's sales questions training provided three immediate selling concepts:

• How to ask the right sales questions.
• How to expand sales questions to uncover the real needs of the customer.
• How to ask sales questions and listen for clues to sell a value-added solution.

Leadership questions training focused on relationship-building and motivational skills including:

• Leadership questions for new relationships.
• Leadership questions for existing relationships.
• Leadership questions that help motivate and manage behaviors.

The Snack Food Association
SFA is the international trade association of the snack food industry, representing snack manufacturers and suppliers. It represents over 800 snack food companies worldwide.