Sales Leadership Training presented for Manufacturers Resource Center and Iacocca Institute

BETHLEHEM, PA | May 25, 2010 | Paul Cherry, Managing Partner and Founder of Performance Based Results, will be among the leadership training experts participating in Strategic Leadership for Growth and Innovation on May 27, 2010. This Leadership Certificate Program, jointly developed and sponsored by the Manufacturers Resource Center, Iacocca Institute and Lehigh University will strengthen sales management skills of regional manufacturing leaders.

Cherry will deliver a highly-charged and fast-paced program to help participants learn and receive the tools to grow their companies. The one-day program of sales management training and leadership training will

• enable participants to gain the necessary insight to identify the core competencies they need to differentiate themselves in a commoditized market.
• learn how to manage and motivate a sales and marketing workforce.
• disregard worn-out, go-to market strategies.
• coach their teams to maximize their true potential.

Participants will master a number of concepts in order to thrive in today's competitive and chaotic sales and marketing environment.