Questions That Lead by Paul Cherry and Patrick Connor to be released in April 2009

WILMINGTON, DE | Feb 06, 2008 | The latest book by leading sales expert Paul Cherry in collaboration with sales and management expert Patrick Connor entitled — Questions That Lead, How To Motivate Your Employees To Embrace Change — is due to be released in April 2009.

QUESTIONS THAT LEAD addresses these challenges:

• Hired a candidate who made a great impression only to disappoint you once on the job?
• Grappling with an employee busy being “busy”?
• Motivating an individual who has the potential but lacks the drive?
• A worker who says he understands the assignment only to find out later he’s utterly lost?
• Dealing with an employee who tries to undermine your change efforts?
• A colleague who is quick to point out problems but hesitates taking action on solutions?
• An employee who expends too much energy or time on activities with low return?

Cherry and Connor state, the only way to find out what motivates people is to get inside their heads. That means asking those critical and sometimes tough questions. And when you do, you uncover certain emotions, beliefs, and values. It’s what drives their commitment, passion for work, and desire for action.

This book is intended to give management — from front line supervisors on up — the advanced tools to engage their people, to tap into their motives, to coach, lead, and guide them to success.

According to Cherry and Connor, when you ask the right questions, you will:

• Eliminate poor hiring decisions.
• Confront the tough issues before they fester.
• Empower your team to pro-actively take ownership of their jobs.
• Develop your team’s core skills to maximize their efforts and achieve more results.
• Motivate your people to embrace change.
• Encourage everyone to develop a customer focused mindset.
• Coach your team to strengthen their resolve and commit to action.
• Sustain a high performing culture that produces bottom line results.
• Foster an environment that embraces accountability.
• Create an environment that rewards and recognizes top performance.