Connor and Cherry receive High Marks at recent Leadership Conference at Iacocca Institute

BETHLEHEM, PA | Dec 26, 2008 | The Director of Professional Education at Iacocca Institute at Lehigh University reported she has received a great deal of praise from participants of last Thursday's live leadership conference: Questions That Lead: How to Engage Your Team and Create a High Performance Culture. The program featured proven techniques to discover what makes people tick, fostering an environment of collaboration, confronting the tough issues before they fester, and developing a customer focused mindset. The presenters were PBR managing partners Patrick Connor and Paul Cherry.

Leadership strategies focused on the principle of asking the right questions in order to achieve these goals with the emphasis on team motivation. Cherry has long been an industry leader in sales questioning techniques and Connor is one of the region's top experts on team leadership. Together the pair has developed a Questions That Lead methodology that promises to help companies and organizations achieve new performance heights, even in a slow economy. Their book, Questions That Lead is due to be released this year.

About Iacocca Institute

The Iacocca Institute was jointly formed in 1988 by famed business leader, Lee Iacocca and Lehigh University. Empowering the leaders of today and tomorrow, the Iacocca Institute focuses on developing programs and activities critical to global and local leadership.
About Performance Based Results
PBR is a sales training and leadership development firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better leaders. Custom webinar training and one-on-one coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com