Paul Cherry publishes new audioBook, Top Sales Questions for Maximum Results

WILMINGTON, DE | Jan 15, 2007 | Due to popularity and success of Questions That Sell, sales expert Paul Cherry has created a deluxe audio program based on Questions That Sell and PBR’s highly succesful training programs. The result is Top Sales Questions for Maximum Results.

This interactive audioBook will equip sales professionals with an arsenal of top sales questions to gain more control in today’s highly competitive market.

Here’s a preview of the sales questioning techniques demonstrated. Ask sales questions to:

• Engage hard to reach prospects.
• Differentiate yourself from your competition.
• Build powerful business relationships.
• Leverage more opportunities.
• Increase profitability.
• Shorten your sales cycles.
• Close more business.

Top Sales Questions for Maximum Results expands upon the author Paul Cherry’s best selling sales questioning book, Questions That Sell (American Management Association.) Top Sales Questions for Maximum Results offers many additional sales prospecting and customer retention techniques to improve your bottom line by asking the right sales questions. Best of all, individuals get the benefit of receiving Paul Cherry’s sales questioning techniques from the convenience of their own location and at their own pace. The perfect environment to develop and practice newly acquired sales questioning skills.

30-DAY ACTION PLAN — REAL LIFE SALES COACHING REINFORCEMENT
As an added bonus to Top Sales Questions for Maximum Results, individuals will be provided direct access to Paul Cherry’s interactive 30-Day Action Plan. This online web form allows you to document your success in the four weeks following the completion of the audioBook. Simply submit the results using the online form — then receive personal emails from Paul Cherry with valuable feedback to real-life sales questioning challenges. This process let’s individuals receive real-life sales coaching from Paul Cherry on a one-on-one level. Personal sales training reinforcement like this is the key to becoming a sales leader in your company. By implementing concepts learned from this audioBook on a consistent basis, the ability to ask powerful sales questions will get easier — In fact, you’ll no longer have to actively think what to ask next, it will become a natural part of the selling process. By the end of week four, you’ll be a pro.