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Paul Cherry article -- Disarming the Price-Squeezing Customer -- included in April 21st edition of SalesDog.com Newsletter

CARLSBAD, CA | Apr 22, 2008 | Leading sales expert and PBR president Paul Cherry’s article Disarming The Price-Squeezing Customer: 6 Ways to Eliminate Price Concerns — was featured in the April 21st edition of the SalesDog.com Newsletter. The article focuses on Cherry’s concepts involving the constant struggle sales professional face in selling value over price.

California-based SalesDog.com
is a leading destination for sales success! For the past seven years, they’ve worked with America’s leading sales experts, including Paul Cherry, to bring practical selling tips and strategies to salespeople, sales managers, business owners and entrepreneurs.
Featured article excerpt:
Disarming The Price-Squeezing Customer: Six Ways To Eliminate Price Concerns  by Paul Cherry
You've been prospecting this company for ages, and finally got your foot in the door. You're apprehensive because you're meeting with the purchasing agent -- not the big boss, but it's a start -- and you know you'll get hammered on price! The agent shakes your hand. "Tell me what you can do for me -- and how much it'll cost me." Already, he's squeezing you on price! You only want to make him recognize the value of your business solution. He only wants to dance around it, singing, "Sure,... Read the entire article here.
About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.