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Paul Cherry Book
Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops! Work With UsGet access to our customized sales performance training programs and management workshops. 302-478-4443 |
Lock-On Sales Questions Garner International Recognition
LONDON,
UNITED KINGDOM | Oct 30, 2008 | The PBR sales questions article Locking On To Customer Emotion has been included in the Fall 2008 edition of TSC anthology Top Sales Experts Share Their Top Articles. TSC Top Sales Expert Paul Cherry is the author. As Cherry states, lock-on sales questions are a powerful tool for encouraging customers to quickly divulge their real concerns, revealing facts and experiences that help understand emotions, beliefs and values. Cherry shows how to use lock-on sales questions to pick up on verbal hints that showing the customer's true state of mind enabling sales pros to ask the right sales questions to close more deals. About The Sales Corporation TSC is home to some of the most innovative and original sales related initiatives in the world, redefining the parameters governing sales team growth and recognizing that dependence on salespeople is key to developing the latent capability of a business. They have featured several articles on sales questions. Paul Cherry is one of their Top Sales Experts. Featured article excerpt:
Locking-On to Customer Emotion by Paul Cherry The lock-on sales question is a powerful tool that allows you to get customers to open up quickly. Instead of becoming bogged down in superficialities, the conversation reveals facts and experiences that really matter. You can use this information to better understand the customer's emotions, beliefs and values. A leading research firm has found that customers don't verbalize their real concerns and problems 80 percent of the time. In other words, most of our time with customers is spent... Read the entire article here. About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.
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