Keeping Customer Loyalty is focus of upcoming Kiplinger-PBR Online Event

WASHINGTON, DC | Oct 27, 2009 | Kiplinger announces that Paul Cherry of Performance Based Results will present his latest program, How to Keep Your Customers from Jumping Ship in a 90-minute interactive audio conference webinar.

The dynamic program will focus on today's turbulent economy that is forcing many customers to re-evaluate long-standing relationships with their vendors. As a result, customer loyalty is vanishing. In these difficult times, customers expect more for less, and they'll put off decisions, pressuring for price concessions, and more. Cherry will provide a step-by-step strategy to improve customer loyalty by helping take back control of customer accounts, reining in the most important customer relationships, turning difficult negotiations into profitable ones, and re-establishing a foundation of trust that will ensure customers keep coming back — even in a tough economic environment.