Jim Blasingame of the Small Business Advocate interviews Paul Cherry for his radio show

NEW YORK, NY | Mar 06, 2008 | The Small Business Advocate website — the online community where entrepreneurs can find ideas, answers, encouragement — features an archive of interviews with PBR president, Paul Cherry from its radio program, The Small Business Advocate Show, the world’s only weekday talk show dedicated to small business.

Jim Blasingame, its creator and award-winning host interviews Cherry in a number of segments. Each interview segment is available in several formats including MP3, iTunes, Podcast and RSS.

Topics covered include:

Should your sales approach differ during challenging economic times?
What do you do when a prospect just won’t take action?
Do you know how to prospect in the 21st century marketplace?
The key to having customers who are motivated to come back is to have motivated employees.
How to find out if your customers are satisfied or committed.
How building relationships with customers is key to successful selling.

About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.

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Jim Blasingame of the Small Business Advocate interviews Paul Cherry for his radio show