Food Industry Executives drive performance with new Sales Questioning Techniques

JACKSONVILLE, FL | Apr 27, 2009 | Paul Cherry presented the program Asking the Right Questions to Drive Greater Performance for The Food Ingredients Distributors Association (FIDA). Senior executives from food companies across the country attended this program, learning the best ways to sell and deliver value, as well as leaving the seminar with a new set of tools, ideas, and strategies to face the challenging marketplace — where customers are getting hung up on price.

About FIDA
Based in Fort Wayne, Indiana, FIDA’s aim is to provide a forum to promote professionalism, growth, value of services, training, and the development of standards and practices for the food ingredient industry.