— as its lead article in the April 8 edition. Cherry shares his sales skills and techniques for achieving genuine customer satisfaction through customer engagement.
whose contributer list features of some of the best sales trainers in the world.
Featured article excerpt:
Why Do Customers Say They Are Satisfied... Then Leave?
by Paul Cherry
A recent study from the Gallup Organization has some alarming implications for salespeople: Researchers found that customer satisfaction does nothing to boost repeat sales.
The study found that extremely satisfied customers are just as likely to take their business elsewhere as less-satisfied customers. The researchers concluded that customer satisfaction "has no real value. None at all."
And what about all the money and energy that companies spend to measure and improve customer...
Read the entire article here.
About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT:
Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.