Discovering Hidden Buyer Needs using The Five-Whys is subject of PBR webinar

PHILADELPHIA, PA | Sep 30, 2009 | Business 21 Publishing will be collaborating with Performance Based Results again for a the new webinar, Prospecting: The Five Whys Technique for Discovering Hidden Buyer Needs. The 90-minute Webinar will take place on Wednesday, September 30, 2009 at 2:00 pm EDT.

Cherry will explore how every good salesperson knows that “Discovery” — questioning prospects to learn their true needs — is a critical phase of the selling process. Salespeople can’t effectively “map” needs to solutions unless they really understand the customer's “pain.” Easier said than done because it requires one of the hardest things a human being can be asked to do… listen.

This webinar will use Impact Questions and “The Five Whys” to show participants how to master the probing and listening skills that allow superstar salespeople to uncover a buyer’s true needs and achieve breakthrough results.

FREE BONUS to improve learning retention: All participants will receive a free 8-minute e-learning module called The Five Whys Technique to Uncover Hidden Customer Needs that will supplement and reinforce the webinar course material.