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Customer Loyalty through Customer Engagement is the focus of Top 10 Sales ArticleShare or Save this news story
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Customer Loyalty through Customer Engagement is the...
LONDON,
UNITED KINGDOM | Oct 07, 2008 | The Paul Cherry article on customer loyalty, To Keep Buyers Coming Back, Don't Be Nice... Be Real has been cited by The Sales Corporation (TSC) among their Top 10 Sales Articles for the month of September 2008. In the article, TSC Top Sales Expert and PBR founder, Paul Cherry states the notion – customer satisfaction equals customer loyalty – is a myth. Customer loyalty in selling relies on customer engagement. Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it’s because they were dissatisfied in some way. Cherry says that a customer’s emotional connection is key to customer engagement which utimately leads to increased customer loyalty. About The Sales Corporation The Sales Corporation is home to some of the most innovative and original sales related initiatives in the world. Paul Cherry is featured in two of their websites:
Featured Article
To Keep Buyers Coming Back, Don't Be Nice... Be Real by Paul Cherry. I know a neighborhood hardware store where they never have sales. They don't offer frequent-buyer cards, easy credit terms, or free coffee and doughnuts on Saturday mornings. The shelves are dusty, the parking is terrible, and the help is crotchety. In fact, they seem to violate most of the rules of good customer service. They're nosy. They argue with customers. Once, I walked in looking for an extra-long drill bit, and the clerk all but refused to sell it to me. "What do you want it... Read the entire article here. |
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