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     Sales Training & Management Workshops | 302-478-4443
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Paul Cherry Book
Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops! Work With UsGet access to our customized sales performance training programs and management workshops. 302-478-4443 |
Customer Loyalty through Customer Engagement is the focus of Top 10 Sales Article
LONDON,
UNITED KINGDOM | Oct 07, 2008 | The Paul Cherry article on customer loyalty, To Keep Buyers Coming Back, Don't Be Nice... Be Real has been cited by The Sales Corporation (TSC) among their Top 10 Sales Articles for the month of September 2008. In the article, TSC Top Sales Expert and PBR founder, Paul Cherry states the notion – customer satisfaction equals customer loyalty – is a myth. Customer loyalty in selling relies on customer engagement. Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it’s because they were dissatisfied in some way. Cherry says that a customer’s emotional connection is key to customer engagement which utimately leads to increased customer loyalty. About The Sales Corporation The Sales Corporation is home to some of the most innovative and original sales related initiatives in the world. Paul Cherry is featured in two of their websites:
Featured article excerpt:
To Keep Buyers Coming Back, Don't Be Nice... Be Real by Paul Cherry I know a neighborhood hardware store where they never have sales. They don't offer frequent-buyer cards, easy credit terms, or free coffee and doughnuts on Saturday mornings. The shelves are dusty, the parking is terrible, and the help is crotchety. In fact, they seem to violate most of the rules of good customer service. They're nosy. They argue with customers. Once, I walked in looking for an extra-long drill bit, and the clerk all but refused to sell it to me. "What do you want it... Read the entire article here. About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.
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