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Client Loyalty addressed in latest article to Imaging Tech IndustryShare or Save this news story
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Client Loyalty addressed in latest article to Imaging...
LAS VEGAS,
NV
| Nov 07, 2008 | The November 2008 edition of Imaging Spectrum Magazine features another PBR article, To Keep Buyers Coming Back, Don’t Be Nice — Be Real. The author, Paul Cherry, discusses how companies in the imaging tech industry try to unravel the secrets of client loyalty. Is it low customer satisfaction? Cherry says “no.” The factors most important to client loyalty are honest selling and customer engagement. Combining these two methodologies creates the emotional connection needed to ensure customers continually return for more business — high client loyalty. About Imaging Spectrum: Imaging Spectrum Magazine is read by business owners, managers, B2B sales professionals and technicians involved in the widest spectrum of the imaging tech industry.
Featured Article
To Keep Buyers Coming Back, Don't Be Nice — Be Real (Present Title: Building Client Loyalty through Honest Selling and Customer Engagement) by Paul Cherry. The idea that customer satisfaction equals client loyalty is a myth. Client loyalty in selling relies on a combination of customer engagement and honest selling. Take a look at the following example. There is a hardware store in my neighborhood that has been in business for over 50 years. They are not the biggest or least expensive, but they are one of the most successful. Yet, on the surface, they seem to break every rule regarding client loyalty: no sales, no frequent-buyer cards no easy... Read the entire article here. |
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