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     Sales Training & Management Workshops | 302-478-4443
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Paul Cherry Book
Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops! Work With UsGet access to our customized sales performance training programs and management workshops. 302-478-4443 |
Client Loyalty addressed in latest article to Imaging Tech Industry
LAS VEGAS,
NV
| Nov 07, 2008 | The November 2008 edition of Imaging Spectrum Magazine features another PBR article, To Keep Buyers Coming Back, Don’t Be Nice — Be Real. The author, Paul Cherry, discusses how companies in the imaging tech industry try to unravel the secrets of client loyalty. Is it low customer satisfaction? Cherry says “no.” The factors most important to client loyalty are honest selling and customer engagement. Combining these two methodologies creates the emotional connection needed to ensure customers continually return for more business — high client loyalty. About Imaging Spectrum: Imaging Spectrum Magazine is read by business owners, managers, B2B sales professionals and technicians involved in the widest spectrum of the imaging tech industry. Featured article excerpt:
To Keep Buyers Coming Back, Don't Be Nice — Be Real by Paul Cherry (PBR Title: Building Client Loyalty through Honest Selling and Customer Engagement) The idea that customer satisfaction equals client loyalty is a myth. Client loyalty in selling relies on a combination of customer engagement and honest selling. Take a look at the following example. There is a hardware store in my neighborhood that has been in business for over 50 years. They are not the biggest or least expensive, but they are one of the most successful. Yet, on the surface, they seem to break every rule regarding client loyalty: no sales, no frequent-buyer cards no easy... Read the entire article here. About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.
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