Automation Leaders benefit from PBR Sales Questioning Skills at ISA Annual Sales and Marketing Conference

RESEARCH TRIANGLE PARK, NC | Sep 17, 2008 | Paul Cherry presented the sales questioning skills program, Ask the Right Sales Questions to Win More Business to an enthusiastic audience of automation leaders and sales professionals at The ISA Third Annual Sales and Marketing Conference.

Cherry's sales questioning skills process (Questions That Sell) begins with the PBR Sales Bridge Training Model which blueprints the individual steps of the selling process. ISA's sales professionals and leaders benefit by learning where they excel and which areas they need training. Participants then focus on three immediate sales questioning concepts which include:

• How to ask the right sales questions.
• How to expand the sales questioning dialogue and uncover the real needs of the customer.
• How to listen to clues during the sales questioning process to sell the value-added solution. 

About ISA
The International Society of Automation is a leading, global, nonprofit organization that is setting the standard for the automation industry by helping professionals solve difficult technical problems, while enhancing their leadership and personal capabilities. ISA develops standards; certifies industry sales professionals; provides education and training; publishes books and technical articles.