The American Salesman: The National Magazine For Sales Professionals includes -- To Keep Buyers Coming Back, Don't Be Nice, Be Real -- in May 2008 edition.

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BURLINGTON, IA | Apr 22, 2008 | To Keep Buyers Coming Back, Don Be Nice, Be Real by PBR president Paul Cherry is among the feature articles in the May 2008 edition of the Iowa-based business digest The American Salesman: The National Magazine For Sales Professionals.

In this article, Cherry explains how to unravel the secret of true customer loyalty. It’s not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. He shows how to engage customers and discover their true business needs.

About Performance Based Results
PBR is a sales training, sales management training and sales coaching firm located in the Philadelphia metropolitan area. It specializes in customized on-site training workshops that emphasize innovative sales questioning techniques that enable participants to improve customer relationships, increase sales quotas, qualify new prospects, and become better managers. Teleconference training and individual sales and sales manager coaching are also available. PBR has helped over 1,200 organizations in every major industry ranging from small family-owned companies to leading Fortune 500 corporations. CONTACT: Paul Cherry, 302-478-4443, cherry@pbresults.com for a free consultation.

Read the article as seen in The American Salesman.

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The American Salesman: The National Magazine For Sales Professionals includes -- To Keep Buyers Coming Back, Don't Be Nice, Be Real -- in May 2008 edition.