Performance Based Results
Sales Training & Management Workshops | 302-478-4443

More Free Resources


Questions That Sell

Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

Webinar Clips

watch video

Paul Cherry and MSL expert Dr. Jane Chin discuss Top 3 MSL Secrets to Remarkable Thought Leader Engagement.

watch video

Patrick Connor and pharma sales expert John Kuchna give insights on How to Ask Great Probing Questions — Understanding left brain vs. right brain physician buying behaviors.

Pharmaceutical Sales Training

Pharmaceutical | Biotechnology | Life Sciences
selling to doctors - pharmaceutical sales training

The pharmaceutical industry is facing more challenges and demands than ever before. Recent studies indicate that physicians and doctors desire fewer, but stronger, relationships with salespeople. They want reps who can deliver valuable, more relevant services, and better respond to the specific needs of a practice.

To achieve these goals, the rep’s ability to engage doctors in a timely, meaningful, and solution-based manner is crucial. Our pharma sales training will help sales reps develop advanced selling skills to:

  • Ask probing sales questions to gain physician access and trust so they embrace your ideas.
  • Motivate doctors to change prescribing habits.
  • Sell to managed care markets.
  • Learn to adapt to doctor's thinking and behavior styles.
  • Develop a systematic approach to increasing revenues in pharmaceurical, biotechnology & life science industries.
  • Create strong pharma value propositions.
  • Close more sales with less objections.
  • Negotiate higher margins.

Pharmaceutical Sales Training Clients

Here are of some of the companies we’ve provided sales and management training in the pharmaceutical, biotechnology, and life sciences industries.To learn how we can develop customized solutions for your organization, call Paul Cherry at 302-478-4443.

CASE STUDY: Global Pharmaceutical Company


Global pharmaceutical company was getting ready to launch a new product but concerned that their sales reps would not adapt well to to cross-selling multiple drug lines while trying to learn a new therapy. The company turned to PBR to develop and deliver new product training launch.


PBR trained 300 sales reps and sales managers in customized on-site workshops that focused on:

  • Gaining and sustaining access to doctors.
  • Advanced probing strategies and sales questioning techniques.
  • Expanding the sales call.
The Results
  • 12 months later, new drug launch exceeded revenue projections by more than 31%.
  • Within 2 years, the drug became the #1 blockbuster.
  • Sales leaders attributes their success to PBR sales and sales management training workshops, one-on-one coaching and sales training reinforcement.

Knowledge + Effort = RESULTS

How We Deliver Training

For Pharmaceutical Sales Teams

For Individual Pharma Reps & Managers

Customized Workshops

A leading sales training company in the area

We specialize in pharmaceutical sales training and serve all of North America including Philadelphia, Delaware, Pennsylvania, Maryland, and New Jersey.