Performance Based Results
Sales Training & Management Workshops | 302-478-4443

Questions That Sell

Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

Work With Us

Get access to our customized sales performance training programs and management workshops. 302-478-4443

Business Development,
Sales Training for Non-Profits
and Associations

Organizations & Groups | Non-Sales People
technical sales training
 

Many trade and non-profit associations struggle when it comes to “selling.” Traditionally, marketing, public relations and fund-raising all played a role in this process. Today, for an organization to succeed and remain impactful, it must develop a stronger, more competitive, and less complicated process to support and communicate its mission.

The good news is, our solutions for management, leadership, and sales performance training can be specifically customized for associations and non-profits. We will develop the business and negotiating skills to:

  • Plan and strategize.
  • Qualify the best opportunities.
  • Follow a cohesive marketing and sales process that is focused on generating new client relationships while maintaining existing ones.
  • Engage key decision-makers and understand their unique buying needs.
  • Create a strong value proposition.
  • Ask powerful, probing questions to find your customers true level of commitment.
  • Minimize objections and stalls.

Organizations, Trade Associations and Non-Profit Clients

Here are some of the organizations we have provided customized training, keynote presentations and seminars.

CASE STUDY: Non-Profit Organization

Challenge

Client was trying to gain access to Fortune 500 companies but its sales team lacked the skills to gain access and sell its resources. The organization was 12% below its revenue goals while its #1 competition was gaining market share.

Solution

PBR did an assessment of the sales organization. They were highly intelligent individuals but lacked strategic planning, prospecting, and major account management skills. We put together a 2-day sales training program coupled with a sales leadership development process and a support system to provide valuable client results coaching along the way.

The Results
  • 12 months later the client documented $2.4 million of revenue as a direct result of the sales development process.
  • Client surpassed its revenue objectives by more than 13%.
  • During that same year, the client secured 4 contracts with new clients.
  • These new clients led to over $7,000,000 of revenue the next three years.
  • 82% of the participants credit PBR training as having a direct impact on their sales success.

How We Deliver Training

Organization sales & management teams

One-on-one coaching for organization members, sales professionals, managers and leaders

Customized Workshops

Knowledge + Effort = RESULTS