Performance Based Results
Sales Training & Management Workshops | 302-478-4443

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Questions That Sell

Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

Sales Managers

technical sales trainingThere are few positions in management that are more challenging than the distributor sales manager. We make management training an integral part of all our solutions.

Distribution Sales Training

Distributors | Channel Partners | Sales Agents
distribution sales training

Distribution sales agents, resellers, and channel partners are working harder for lower margins. Customers are less loyal and more price-sensitive.

Prospecting is a must to replace a shrinking customer base. Buyers are more sophisticated. They demand to see value, not outdated show-and-tell product selling.

Time and territory management is an on-going struggle— manufacturers, bosses, customers, suppliers and peers are all pulling in different directions. To be a top performer, you need the ability to wear multiple hats.

Our customized distribution sales training and management training will develop the business and negotiating skills to:

  • Ask powerful questions to leverage existing relationships and gain access to key decision-makers.
  • Create a sense of urgency with customers or prospects who procrastinate.
  • Develop a systematic approach to increasing sales performance.
  • Expand the comfort zone and adapt to change.
  • Excel at solution selling — demonstrate ROI solutions for customers’ complex business needs.
  • Tailor a value-added solution to close more business at higher margins.

CLIENT LIST: Distribution Sales Training

Here is a partial list of some of the companies and associations we’ve provided sales and management training within the distribution industry.

How We Deliver Training

Distribution salespeople & sales teams

One-on-one coaching for independent reps, sales agents and sales managers

Customized Workshops

A leading sales training company in the area

We provide training on the fundamental business processes in sales and distribution and serve all of North America including Philadelphia, Delaware, Pennsylvania, Maryland, and New Jersey.

CASE STUDY: National Electrical Distributor


President of large national electrical distributor wanted to make an investment in his sales force and management teams through a comprehensive training program that stressed continual reinforcement and application. He also wanted to give managers the skills needed to motivate salespeople to excel even when the economy seems jittery.


PBR developed a three-month Professional Sales Skills training initiative that included customized on-site workshops targeted separately at salespeople and managers. Workshops were conducted at multiple locations and sessions were given in two installments to emphasis reinforcement of learned skills.

The Results
  • Tremendous ROI reported within the first two months after training started.
  • $6,000,000 increase in sales revenue documented.