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Performance Based Results
Sales Training & Management Workshops | 302-478-4443

Questions That Sell

Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

Work With Us

Get access to our customized sales performance training programs and management workshops. 302-478-4443

our clients

Client Solutions

Everyone of our sales training and sales management training solutions is customized to meet the industry and market challenges of our clients. Because we do our homework, our programs, workshops and coaching sessions will bring immediate and measurable results to any size organization.
Datalogic

Paul Cherry and Performance Based Results have a unique approach on how to break old habits. Recognizing that we can not be satisfied with the status quo, we had to reach our full potential. They got our team to break out of the mold and develop a proactive mindset.”

Darrell Owen, President, Datalogic US

Secant Medical

We needed to do some damage control. And we’re grateful for PBR to jump in and get our engineers customer focused and selling. It turns out we had a fantastic year and a big thanks for keeping our management team on solid ground.”

Bruce Foote, Account Manager, Secant Medical

Federal Mogul

We brought our international team together for a week. Of the many programs we covered during that time period, our group reported your training to be the highlight of the week. Thanks for making our national sales meeting an incredible success.”

Scott Thomas, Sales Manager, Federal Mogul

Biomet

Your concepts reinforced what I knew and made me realize why asking the right questions is key to growing our business. To understand the complexity of our product line and master our unique selling terminology, PBR has been incredible to work with.”

Mark Cecchi, Vice President, Biomet

DePuy

Our team managed the national accounts and our guys were constantly getting squeezed on price. Thanks for a great program to give our team the skills to sell at higher profit margins and not get so beat up by material managers.”

Bill McIlhargey, Vice President of National Accounts, DePuy

VIASYS Healthcare

After your sales seminar program, the next six months we had more than 15% growth, thanks to your training.”

Brad Gillespie, Vice President of Sales, VIASYS Healthcare

American Pharmacists Association

With the many pressures to grow our membership and partner with our key clients, we found your program to be on target. Your program was highly effective, engaging, thought provoking and challenging. Most important, we got results.”

James Appleby, Senior Vice President, American Pharmacists Association

American Church

The sales team wanted me to share with you their success. They beat their annual sales goal by over $100,000 for this year. Their closing ratio of opportunities has gone 15% to 40%. They are doing phenomenal! You lead us on the path of true success!”

Joanie Lewis, Manager, American Church Inc.

Peerless Pump

One word to describe your training – phenomenal!”

Tim Ballengee,
Regional VP, Peerless Pump


Navix Diagnostic

PBR was able to customize industry specific language, phrases, competitive names etc. This adds validity to the message he delivered to my team. That extra effort, for me, eliminated much of the ‘how does this apply to me’ doubts and criticism many are left with after such training. I have seen a dramatic difference in how my people sell.
We generated over $2 million over the next three months.”

Lou Masella, Director of Sales, Navix Diagnostix

Resource Systems

We monitored the results of your sales training. Based on the two follow up conference calls, we documented more than $3 million worth of business.”

Larry Triplett, President, Resource Systems

Ruhrpumpen

Your two day session got the team off to a terrific start. We experienced a 20% growth during the next twelve months. I appreciate your help.”

Chris Ambrose, Vice President, Ruhrpumpen

Stryker

Thanks for making me look good. You exceeded my expectations. Awesome program.”

Clint Hampton, Branch Manager and top producer, Stryker

Nashville Predators

Thanks for making a huge impact on getting our team up and running quickly.”

Scott Wampold, Vice President, Nashville Predators


Medicrea USA

When you say you customize, you guys really talk our language. That’s everything when it comes to connecting with our team.”

Marshall Perez, President, Medicrea USA

Kunzler Foods

Your coaching process helped me to delegate and hold my team accountable. As a sales manager, my job is to stay focused on what’s important, and that’s helping my sales people to sell.”

Tom McCarty, Sales Manager, Kunzler Foods

Johnson and Johnson

The feedback from our team as a result of your program was outstanding. Everyone was thoroughly impressed on how you customized the training to the specific challenges we are facing today.”

Troy Hopper, Regional Sales Manager, Johnson and Johnson

Orthofix

You opened my eyes on what we need to do to ask the right questions when coaching our people.”

Todd Moberg, Director of Sales, Orthofix

Huntleigh Healthcare

We had flat sales the past year so we brought PBR in to work with our district managers over a 12-month period. Despite losing a major national account and compensation changes, we achieved record revenue growth this year. No doubt, a big part of our success was having PBR equip our managers with the right skills to lead our sales reps.”

Bob Angel, President of Huntleigh Healthcare

Tyco Electronics

Incredible how you helped us regain our footing. We are actually turning business away, thanks to you.”

Doug Haney, President, Advanced Quick Circuits
Division of Tyco Electronics