Become a Trusted Partner
Getting a customer to book a reservation – or convincing a guest to upgrade a room, book a spa treatment or order an expensive bottle of wine – means implementing a strategy that converts ambivalence to action. Paul Cherry’s workshops include off-the-shelf and customized programs that will help your sales staff members make the most of every selling opportunity.
- Selling skills classes
From getting the reservation to upselling on property, our workshops teach your sales reps the right questions to ask. Help your sales team show off your property’s best assets and assure a more satisfying guest experience with Performance Based Results.
- Management skills classes
Keeping your sales team energized begins with healthy motivation and a fun working environment – and culture-building starts at the top. Grow internal relationships and overcome resistance while boosting accountability with Performance Based Results.
On-Site Hotel and Resort Sales Training
Hospitality businesses face stiff competition in a market where differentiating the product grows more difficult every year. Performance Based Results delivers training for the hospitality industry that pinpoints the needs of customers and identifies unique solutions. Paul Cherry’s Sales Bridge model, a six-step roadmap to sales success will help your sales team get to know your prospects better. Armed with information, your sales team can create new strategies that fulfill customer needs while growing your bottom line.
The first step in the Performance Based Results approach is research. The more the members of your sales team learn about your customers, the better they are able to build a rapport. With rapport comes trust, and with trust comes the strategies that close sales. Because success in the hospitality business means providing outstanding customer service, with help from PBR, your sales team can convert new guests to returning patrons. Our training strategy motivates employees in every part of your organization to enhance the customer experience, and assure a return visit.
Outstanding session, interactive, fun & practical.”
Senior Vice President
EMCOR Facilities Services
Performance Based Results helped a leading resort with flat sales increase its annual revenue by 38% with a solution that targeted new customers. It lacked an established sales protocol and was hampered by eroding margins and high executive turnover. Performance Based Results implemented a systematic sales process that engaged management in the field. In addition to growing revenue, the resort saw a 28% increase in new customers in the first year alone.Read more