Our Training Strategy
There’s an understandable level of frustration that comes with hiring a talented and motivated staff, putting them in the position to succeed and not seeing the desired results when it comes to closing deals. Where other performance based training programs only offer one-size-fits-all solutions, Paul Cherry provides a fluid, intuitive process that’s built from the ground up and is based on delivering what your business requires to be more successful. From identifying the most effective distribution sales strategies and relationship building techniques to enhancing organization-wide communication, motivation and collaboration, participants of our distributor sales coaching and training sessions are able to take real-world skills and a fresh mindset directly into the field.
The Sales Bridge is a proprietary model Paul Cherry developed and has perfected during his over 25 years in the industry. The program provides a training plan to address your specific sales challenges.
Through in-depth pre-training assessments, customized on-site workshops and in-the-field coaching, we’re able to affect real change in your organization and solve the most critical questions that stand in the way of achieving your goals. You receive a clear and thoughtful sales plan that essentially maps out a path for taking your company from where it is to where you want it to be.
Become a Trusted Partner
If you’re tired of working with sales training programs that don’t address the unique dynamics of distribution channel companies and/or the individuals on your team, Paul Cherry has the answer. When you partner with us for distributor sales training and coaching, we’ll visit you on-site to get to know your people, processes and culture and develop a plan explicitly for you. We’re able to work with sales teams, individual performers, team leaders, executives or the entire company through group training sessions, workshops, coaching and mentoring.
The goal of virtually every distribution company is to close more sales. Our coaching process helps you recognize customers’ needs through asking the right questions and developing the rapport and trust that builds long-term relationships. Distributor sales coaching training by Paul Cherry are high-energy, thought provoking, engaging and empowering, delivering the skills, mindset and confidence to win customers and manage and close more business at higher margins. Our intensive distribution management training focuses on everything from improving organization and motivation to using effective research and critical thinking to gain a competitive market advantage and outsmart the competition.
We looked at more than three training providers and selected PBR because they understood the electrical distribution market, were flexible, and would adapt the program to our needs. Over the course of four months $5,000,000 revenue was reported by the sales force based on presentations from the training programs.”
Human Resources and Training
North Coast Electric