Performance Based Results
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Published Books

Paul Cherry and Patrick Connor’s new book published by John Wiley & Sons. It presents the idea that to be a great manager you need to ask great questions — questions that cut through the fluff and superficial answers. Managers must ask questions that probe and dig deep until the real issues are uncovered — questions that empower, motivate and inspire others to act. Full Description. »»

$19.95 – Paperback
Questions That Sell by Paul Cherry



Paul Cherry’s top-selling, highly-rated book published by The American Management Association. Learn to ask powerful questions that generate more sales! Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Full Description. »»

$16.95 – Paperback
Questions That Sell by Paul Cherry