Over 20 Years Corporate, B2B Sales Experience

Watch videos of Paul Cherry with Patrick Connor at workshops

Performance Based Results programs focus on business-to-business sales training. We help organizations close more deals by providing the skills that sales reps crave to achieve their maximum potential. Our customized on-site workshops, management seminars, and in-the-field coaching target the challenges companies face in a wide array of industries and markets. PBR guarantees to improve customer and employee relationships, create positive change and skyrocket sales performance!

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Paul Cherry

Selling expert, top-selling author, and professional speaker Paul Cherry is the founder and president of Performance Based Results. With more than 20 years experience, his methodologies focus on asking insightful, power-probing questions that ignite customer relationships...

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Patrick Connor

Having 25 years experience in sales, customer relations and leadership, Patrick Connor acts as managing partner of Performance Based Results. He specializes in management and inspires reps to develop their closing skills. He has worked as a motivational coach for companies worldwide...

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We’ve worked with Paul and Patrick for 5 years. Their ideas are thought-provoking. They challenge our team to stretch their comfort zone. Because of PBR, we have a highly professional sales team producing results.”

Mark Barthel
President, Springfield Electric

PBR has worked with over 1,200 organizations in every major industry

Here’s a partial list of companies that we have helped.
See the whole list.

  • Agilent Technologies
  • Biomet
  • CDI Spaces
  • Chesapeake Energy
  • Cigna
  • Citigroup
  • Dawson Tire
  • Dole Food
  • DuPont
  • Enduraplas
  • Formcraft
  • Frameco
  • General Electric
  • Hilton
  • Imagine Learning
  • IMARK Group
  • Knowles
  • Johnson & Johnson
  • Macherey-Nagel
  • Mitybilt
  • Mohawk Industries
  • Moody’s
  • Rio Nurition
  • North Coast Electric
  • Rio Nutrition
  • RuffaloCody
  • Safeguard Systems
  • Thermo Fisher Scientific
  • Tri-M
  • Tyson Foods
  • Weiler
  • and many more...



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