Ken Roma, a vice president of sales for a medical forms printing service that sells to the healthcare marketplace asked me the following question:
“How do you handle getting passed from CFO to CEO to COO (C-Suite Executives) and back and forth among various decision-makers?”
Ken, this question comes up a lot in our pharmaceutical and healthcare sales training programs.
Facilitate C-suite Team Communication
Many times, C-suite executives are not very good at communicating internally with each other. Egos, conflicting priorities, and competing resources get in the way. That’s where you come in. You literally have to orchestrate the c-suite team and get them talking, if not to each other—then definitely with you.
The best way to get them talking is to ask good power-probing questions. This will lead to you having a better handle of their situation than they do themselves. That’s when you are truly on the inside of their organization. You have now planted yourself as a trusted business resource—where they turn to you for advice.