Assessing the competition from time to time is a matter of survival for any business. All your customers, no matter how successful they are, can’t help looking over their shoulders to see which of their competitors might be gaining on them. Get them thinking ahead with this question:

“How do you differentiate yourself from your competitors?”

This should spark a dialogue with your customers, compelling them to take a good look at their rivals and figure out ways to favorably set themselves and their business solutions apart from the rest of the pack. Best of all, it positions you as an expert to help offer answers and provide them that competitive edge.