Patrick Connor and I are gearing up for an upcoming FREE web workshop dealing with physician's thinking styles in relation to pharmaceutical  and medical device sales training. We will be teaming up with sales expert John Kuchna of Strategic Outcomes.

Event: Free Webinar
Date: Mon, January 28th, 2011
Time: 1:00 pm (EST) • 10:00 am (PST)
Duration: 60 min (including 15 min Q&A)
Speakers: Paul Cherry, Patrick Connor, John Kuchna

Webinar Description

Have you noticed that certain questions can elicit a great response from one physician and a closed response from the next physician? It is very difficult to state that one great question works on all physician types. Some doctors are agreeable but never take action. Others are quantitative and critical, putting you on the defense. But if you know what questions to ask—based on a physician’s specific thinking style—your results can skyrocket.Whether you’re trying to develop new relationships or strengthen your existing ones, consultative probing questions tailored to thinking styles can give you sustained access and expand the length of the call.

Webinar Benefits

• Assess why some questions “dis-engage” the doctor.
• Uncover your physicians’ thought process so that your call is targeted to his or her needs.
• Understand how to align your current questions to physicians’ thinking styles.

Who Should Attend

Pharmaceutical, biotech, and medical device senior executives, regional directors, district managers, and corporate training professionals.