Performance Based Results
Sales Training & Management Workshops | 302-478-4443

Paul Cherry Book

Questions That Sell

Fans of Paul Cherry’s Questions That Sell are singing its praises! The concepts introduced in this highly-rated book create a foundation for all PBR programs and workshops!

Work With Us

Get access to our customized sales performance training programs and management workshops. 302-478-4443

Search Blog
Go
Paul Cherry Blog

Sales & Management Tips

Feature Article

#1 Sales Question to Uncover an Open-Minded Customer

Author: Paul Cherry  Date: Jan 28th, 2010  Category: Sales Questions

The year 2009 found many customers in a state of panic, denial, or complacency—putting off decisions and pressuring salespeople to lower their prices. That was then—and this is now—with 2010 poised to be the turnaround year for great sales opportunities! Start with this sales question designed to take your customer’s pulse:

“Tell me, what would you like to accomplish this year versus last year?”

How your customer responds to this simple sales question will show you whether or not he has a fresh perspective and an open-mind receptive to change.