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Feature Article

#1 Sales Question to Define Quality

Author: Paul Cherry  Date: Feb 10th, 2010  Category: Sales Questions

For many people, value boils down to quality of service. This question helps you cut to the chase:

“Can you give me an example of when your standards for quality were not met?”

This question compels your customer to define exactly what “quality” means to him, so you’ll be able to zero in on a solution tailored to his needs.