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Feature Article

#1 Sales Question to Help Customers Achieve Their Goals

Author: Paul Cherry  Date: Feb 11th, 2010  Category: Sales Questions

You need to help customers figure out whether they can reach their goals using the tools they have now. This question can get the ball rolling:

“Where do you see market opportunities to pursue and obstacles to overcome?”

You’ll have provided a valuable service by motivating them to answer that question, no matter what their answer might be.