Managing Partners & Team

Paul Cherry ‣

Founder & Managing Partner and Author

Paul Cherry has 20 years experience in sales performance strategies. He has worked with 1,200 organizations from start-ups to Fortune 500 corporations. Eighty-four percent of clients report on average a 12:1 ROI from his sales training programs — as the emphasis is on reinforcement and accountability.

Paul has written over 150 articles has been published in TED Magazine, Investor’s Business Daily, Kiplinger, Selling Power, and is the author of QUESTIONS THAT SELL– The Powerful Process for... Read more about Paul Cherry.

Patrick Connor ‣

Managing Partner and Author

Patrick is responsible for the development, delivery and reinforcement of training. He has more than 25 years of experience in sales, service and management including Director of Operations in Asia for a world-renowned US-based training and leadership firm.

He has trained Olympic coaches, corporate executives, government employees (including the Directorate level of the Hong Kong government), academics, as well as conducting programs for those in manufacturing, non-profits, transportation, banking, telecommunications, and... Read more about Patrick Connor.

Claire Domine Dasalla ‣

Consultant – International Sales

Claire Domine Dasalla — an expert sales training consultant dealing with global sales distributors — has over 20 years experience in international leadership development and has also directed exporter assistance programs at the state, regional and national level. She has represented hundreds of U.S. exporters in over 27 countries. Her work gained national recognition from the U.S. Department of Commerce for the development of a foreign distributor sales training program for medical device companies.

She has also worked closely with the World Trade Centers Association, various ports of authorities and U.S. consulates throughout the world. As a leading sales training consultant and through her work with regional exporters, she has helped clients increase new export sales by over $36 million during a 5 year period.

David Byers ‣

Web Development, E-Marketing, Graphic Design

David Byers is responsible for web site development, e-marketing campaigns and advertising for Performance Based Results. His knowledge and expertise in business-to-business selling is utilized through dynamic web applications, instructional manuals, on-line surveys and e-learning applications. His primary focus has been in email marketing and IT solutions — maintaining PBR’s presence as a leading sales training consultant.

David Byers has been in the visual communications field for the past 21 years specializing in graphic design and website development. His professional experience also includes graphic design and advertising for national and international advertising firms. He was an art director for The Franklin Mint, where he managed multi-million dollar advertising campaigns for the company’s collectable programs. David Byers lives in Wilmington, Delaware.

Dorian Tenore-Bartilucci ‣

Sales Communications

Dorian Tenore-Bartilucci is responsible for editing PBR’s sales articles resource library while managing contributions to industry sales publications. Her role is vital in maintaining PBR’s presence as a leading sales training consultant. Before joining Performance Based Results as Sales Communications Director, she contributed her writing and communication talents to such companies as Crain Communications, Bankers Life, A&E, and Sensations Magazine. In the early 1990s, She served as a writer and editor for Burson-Marsteller, a leading global public relations and public affairs firm. In 1992, she established FirstDraft.net, an Internet workshop dedicated to promoting new business writers. Dorian Tenore-Bartilucci lives in the suburban Philadelphia area.