Why You Must Attend
The economy is slow and buyer’s fears are running high, but you still have to sell your organization’s products or services. Yet time and time again you encounter a customer who hits you with this stall: “We’re not buying right now. What can you do?
Join Kiplinger and sales expert Paul Cherry for a 90-minute interactive audio conference that will tell you exactly how to nudge the reluctant customer toward a sale in a slower economy. Discover how to:
- Use intrigue to connect with a customer. Learn how to dangle an idea that the customer can’t resist.
- Be prepared to offer an incentive that will prompt a buyer into action.
- Appeal to a higher authority, if necessary.
- Defy the common wisdom that you should “never assume” something about a customer. Learn how a well-placed assumption can galvanize a sale.
- Pin down follow-up calls. With a reluctant buyer, it’s vital you move the person to the next step.
- Learn more about this event here.
Question & Answer Session
There will be a question-and-answer session afterwards to ensure that you and your team walk away with answers to your most pressing challenges. Make the investment in your team to ensure that they can tackle the economy's most challenging obstacles.
How It Works
The event is live and interactive with opportunities to ask Paul Cherry your questions. The audio is delivered directly to you over the telephone to provide clear, reliable sound quality.
Invite as many people as you wish to attend at your location. For large groups, use a speakerphone to deliver the audio and a projection system to display program notes.
Each site license includes:
- One set of materials. (The person who registers for the event receives the materials by email and may make copies for those who attend.)
- One toll-free telephone connection to the event.
Equipment Needed
- Touch-tone telephone.
- A speaker-phone is recommended for group listening.
Payment options
- Site License $189
- Site License + Audio CD Package $229