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Valued Customer




Ask The Right Questions to Capture More Business will teach you to:

1. Develop powerful business relationships.
2. Identify the most promising opportunities.
3. Uncover critical buying needs.
4. Motivate customers to overcome procrastination.
5. Position yourself as a trusted business advisor.
6. Minimize the stalls that get in the way.
7. Eliminate your competitors low balling you on price.
8. Engage higher-level
decision-makers and hidden
influencers.
9. Close more sales.


PBR president Paul Cherry has more than 19 years experience in sales, management, executive leadership and performance improvement strategies. Johnson & Johnson, EBI, Huntleigh Healthcare, Blue Cross, Comcast, Moody’s, Shell, Harley Davidson, Tyco, Nashville Predators, Pepsi Cola, Prudential, and Wells Fargo are just a few of the 1,200 clients who Paul has worked with. He is author of Questions That Sell, recently published by AMACOM, and has written over 125 articles for leading business and sales publications.




Have you ever dealt with a customer who would not budge?

You presented a great solution and a terrific value. He needs it. You have it — but no sale.

What went wrong?

The reality is that what we present doesn’t always have the impact we want.



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Ask the Right Questions to Capture More Business will help you motivate your customers to want to do business with you. That’s when the sale occurs.

Ask the Right Questions to Capture More Business will give you techniques for crafting power questions that hone-in on the key issues that really matter in a sale, such as your customers’ budgetary process, buying criteria, decision-making authority, motives for buying and time-frame to take action. Power questions help customers focus on, and sometimes even discover, their real needs, putting you in a position where customers perceive you as THE solution to their problems.