Close More Sales At Higher Margins In Less Time

Paul Cherry — PBR President & Founder
Patrick Connor — PBR Managing Partner

Call Paul Cherry

Performance Based Results specializes in business‑to-business sales training for organizations across the country, in all industries and markets. We will create a plan of action that combines in‑depth pre‑training assessment, customized on‑site workshops, and in‑the‑field coaching for a comprehensive approach capable of transforming your organization. PBR strives to improve customer and employee relationships and arm your team with the knowledge and skills to implement positive change and improve sales performance.

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At Performance Based Results we give your organization a competitive edge by setting ourselves apart from other corporate sales performance specialists. We provide a truly personalized B2B sales training experience that’s industry-specific, highly engaging, interactive, and always thought-provoking.

You benefit from intensive coaching, innovative reinforcement techniques and built-in accountability that come together to deliver quantifiable, sustainable results. From one-on-one and group sales training and sales management training to sales workshops and in-the-field coaching, Paul Cherry will work with your customer-facing representatives, team leaders, executives and entire company to deliver the skills, mindset and motivation to.

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Paul Cherry

The Sales Bridge –
Targeted Sales Plans

We understand the frustration of one-size-fits-all sales training solutions that don’t consider the dynamics of your unique industry or market. The Sales Bridge Model helps develop a truly customized solution — a systematic approach to target your specific industry and organizational challenges through listening to your concerns, diagnosing strengths and weaknesses, then partnering with you to achieve the performance based results you’re aiming for.

Paul Cherry will visit your organization, anywhere across the country, to provide the personalized attention you require. Our customized, on-site sales training programs will help your team win customers, convert more leaders, grow market share and outsmart the competition.

The Sales Bridge

We Want to Be
Your Strategic Partner

When you’re searching for answers on how to improve sales results and better motivate your team, Performance Based Results offers the strategic partnership to help your business reach its full potential. We boast over 25 years of experience in corporate sales training and management coaching, and we have worked with over 1,200 organizations in virtually every type of industry. Our training and coaching process is tailored specifically to your sales team, featuring an energy-infused, fun and inspiring approach that provides the right skills to develop, manage and close moresales. We stand behind our program because we’ve seen it work time and again for businesses that have participated in our corporate sales training workshops and followed through on our recommendations.


Coach, Mentor, & Inspire
for Optimum Potential

Performance Based Results’ customized sales training programs employ effective methods in coaching and mentoring to deliver sustainable positive results. We work closely with you and your senior executives to discover optimum potential. Through on-site training and coaching, Paul Cherry will teach sales workshop participants the selling strategies and expert questioning skills and put them into play in real-life client interactions. Whether you work in medical device sales, pharmaceutical sales, agriculture sales or any other industry that requires top-level B2B sales training to be successful, our integrated training and coaching programs have the power to motivate and empower your entire organization to make the changes necessary to achieve long-term objectives.

Sales Coaching